See how Google explains their search engine

So what does this mean?

When creating a website, consider the following guidelines for SEO:

Create good content for SEO
Give your side a logical structure
Have other sites that link to yours – back linking for SEO
Make their website mobile-friendly

 

Have other sites that link to yours – back linking for SEO

If other people link to pages on your site, this is an indication for search engines that the information on their part is important or interesting. This results in a higher ranking. Links also generate more traffic because you can get visitors from other sources than search engines. Google distinguishes between natural and unnatural links. Natural links evolve over time because other people like content on your website. Unnatural links are created with the intention of manipulating search engines and these should be avoided. Links from relevant sources, such as other Canberra blogs are recommended. Getting low quality links with no relevance are not good for Search Engine optimisation.