Free Website SEO Check!
Our SEO package gives you onsite optimisation, off site optimisation, content marketing and Social Media marketing. Whatever avenues are required to rank your particular business requirement. We put our weight behind what we know works best. You are not tied to anything, continue with us month to month – which we are sure you will after you see what can be achieved. You can cease at any time, no questions asked.
Our Canberra SEO Services
What’s Included
- Keywords based on your business model.
- Onsite Optimisation
- Link Building
- Content Management
- Monthly reports
- WordPress Training
It can be very hard to explain what goes into an optimisation campaign, it would be like a mechanic telling you every step of your engine rebuild and service. Unnecessary, confusing and would probably bore you to tears. Although there are a lot of standard steps we take at the ground level, when we start to analyse your competition, keep up with Google Algorithm changes, monitor new technologies or trends, test and see how they perform, things get really interesting. Furthermore, we aren’t going to publish our knowledge that sets us apart openly on the internet. Just like the old image of an iceberg, with SEO at the top and so much that goes on underneath that has taken us years to learn and master.
We start with a selection of main keywords in our SEO package, we start with your services or desired pages and when we nail them, we can discuss adding more. When working with AJ Media, ranking a keyword can take a month, sometimes it can take 6 months. We can never really know how long it will take because of the variables, but these are all taken into account in our audits when we check the landscape and scope out your competition.
An Effective Canberra SEO Business
AJ Media’s SEO Service is a monthly agreement starting from $850.00 a month for a service website or standard business. No surprises, our costs are here in black and white and you can order one right here today.
Elsewhere you might be charged 10k for a website before anyone even talks to you about optimising it. AJ Media, can create you a fully optimised website for less than 4k. Then ongoing optimisation starting at $850 a month. Perhaps you already have a website, we can optimise that no problem at all, no additional costs are involved. You are free to go month to month. Talk to us about including local search as well. Once we have your commitment we give everything we have across whatever platform suits our objectives to get your business ranking and more organic traffic straight to your door.
Creating a web presence for your business is an exciting journey, AJ Media keep you involved and engaged in this process all the way. Something we want you to love just as much as we do, really who wouldn’t be? Watching your business grow and your traffic climb and people engage with you, and most importantly, your ROI. Yes, it costs money to invest in a digital strategy, but its time to think about how much a new customer means to you. How many customers would it take to make this investment worth it to you and your business? Now you’ve got that number in mind, its time to set in motion a plan to get them.
What is SEO?
SEO stands for search engine optimisation. There are a collection of methods for improving a website so that it rank higher among search engine results. The higher one page is in the ranking, the more it becomes visible to potential visitors.
So what does this mean?
When creating a website, consider the following guidelines:
- Create good content
- Give your side a logical structure
- Have other sites that link to yours
- Make their website mobile-friendly
Create good content
High quality content is the most important thing to consider to make your page search engine-optimised, according to Google. So what is considered good content?
Good content describes what your page is about in an interesting and appealing way. It is informative, useful text that contains the keywords you want to associate with your website. It also has a nice layout, with titles and headings that make it nice to read and also contains some pictures.
Remember, you write for your visitors, not for search engines.
Example: You have an online store and sell an Encyclopedia of Elephants. Start by adding a good description of the book, with pictures. To attract more traffic, consider adding a blog post, such as background information about the author.
Give your site a logical structure
Search engines must be able to navigate the site and understand what it is about, that’s why it’s important how your website is organised. Make sure all of your pages are interlinked and have a descriptive URL, title, and meta description.
If you use images on your website, include an alternative text. This “Alt text” is a short description of what images represent. Also remove links that no longer work.
Example: If the product page for your books is called page-2.html, it may contain anything. If you call the page for the “encyclopedia-of-elephants.html” page, it’s immediately clear what you’re trying to sell. It will be even better if you include a descriptive title and a short meta description.
Have other sites that link to yours
If other people link to pages on your site, this is an indication for search engines that the information on their part is important or interesting. This results in a higher ranking. Links also generate more traffic because you can get visitors from other sources than search engines.
Google distinguishes between natural and unnatural links. Natural links evolve over time because other people like content on your website. Unnatural links are created with the intention of manipulating search engines and these should be avoided.
Example: A page about Elephants has placed a link to your blog article with background information about the author. These page visitors can click on the link to read your article and then discover that you are selling a special edition.
Make your website mobile-friendly
More than half of all searches via Google are made from mobile devices, so it has become very important that your website looks great on a smartphone or tablet. Search engines rank mobile-friendly sites higher than pages that are not optimised for mobile devices, even if the person seeking a computer uses it.
Example: A potential customer searches for “The Encyclopedia of Elephants” on his mobile phone. If your site is not mobile, it’s likely that the visitor leaves the site very quickly.