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Search Engine Optimisation by AJ Media – A Canberra SEO Company
I’ll suspect you landed here because you need more from your website. You need more visitors or more paying customers, and you have decided your website is how you are going to get there. Perhaps you have heard of SEO and what can be achieved, or you have been recommended our SEO services by one our clients. Either way, your SEO journey starts now. Keep reading, or submit your website to the left, and Ill deliver you a No Obligation website SEO audit, straight to your inbox.
Why you should choose AJ Media for your SEO campaigns. We are a 100% local Canberra company. You deal directly with me, no waiting around for people in another timezone to answer your questions or act on your requests. Everything we do is with Integrity and honesty.
Before you start any SEO campaign, its important to know that this is no quick fix! Search engine optimisation takes time. It can be very complex and there are many variables to consider. Before you think “I need something quicker, Ill pay for Adwords instead” its important to understand that the better your website is optimised, the better your ads will perform. If this sounds like you, AJ Media can do onsite SEO for your website with no ongoing contracts for a once off fee, per page, POA. For this SEO package we will take your existing site and follow best practice to optimise the website structure and content. We will make sure that Google can crawl, understand and index your site for the best possible result. The correct structure for optimum SEO performance cannot be underestimated.
Our Canberra SEO package gives you onsite search engine optimisation, off site search engine optimisation, content marketing and social media marketing. Whatever avenues are required to rank your particular business requirement. We put our weight behind what we know works best. You are not tied to anything, continue SEO with us month to month – which we are sure you will after you see what can be achieved. You can cease at any time, no questions asked.
Canberra’s SEO Services
What’s Included
- Keywords based on your business model.
- Onsite Search Engine Optimisation
- Link Building
- Content Management
- Monthly reports
It can be very hard to explain what goes into a search engine optimisation campaign, it would be like a mechanic telling you every step of your engine rebuild and service. Unnecessary, confusing and would probably bore you to tears. Although there are a lot of standard steps we take at the ground level, when we start to analyse your competition, keep up with Google Algorithm changes, monitor new technologies or trends, test and see how they perform, things get really interesting. Furthermore, we aren’t going to publish our knowledge that sets us apart openly on the internet. Just like the old image of an iceberg, with SEO at the top and so much that goes on underneath that has taken me years to learn and master. 
We start with a selection of main keywords in our Canberra SEO package, we start with your services or desired pages and when we nail them, we can discuss adding more. When working with AJ Media, ranking a keyword can take a month, sometimes it can take 6 months. We can never really know how long search engine optimisation will take because of the variables, but these are all taken into account in our SEO audits when we check the landscape and scope out your competition.
SEO – Canberra’s Effective Search Engine Optimisation
So what does SEO cost?
AJ Media’s Canberra SEO Service is a monthly agreement for a service website or standard business. Elsewhere in Canberra you might be charged 10k for a website before anyone even talks to you about optimising it. AJ Media, can create you a fully optimised website for less than 4k. We have several packages for ongoing search engine optimisation starting at $550 a month. Perhaps you already have a website, we can optimise that no problem at all, no additional costs are involved. You are free to go month to month. Talk to us about including local search as well. Once we have your commitment we give everything we have across whatever platform suits our objectives to get your business ranking and more organic traffic straight to your door.
Are you ready to start your SEO Journey – Local Search Engine Optimisation Solutions
Creating a web presence for your business is an exciting journey, AJ Media keep you involved and engaged in this process all the way. Something we want you to love just as much as we do, really who wouldn’t be? Watching your business grow and your traffic climb and people engage with you, and most importantly, your ROI. Yes, it costs money to invest in a digital strategy, but its time to think about how much a new customer means to you. How many customers would it take to make an investment in SEO worth it to you and your business? Now you’ve got that number in mind, its time to set in motion an SEO plan to get them.
What is SEO?
SEO stands for search engine optimisation.
There are a collection of methods for improving a website with SEO so that it ranks higher among search engine results. The higher a page is in the ranking, the more it becomes visible to potential visitors.
So what does this mean?
When creating a website, consider the following guidelines for SEO:
- Create good content for SEO
- Give your side a logical structure
- Have other sites that link to yours – back linking for SEO
- Make their website mobile-friendly
Create good content for SEO
High quality content is the most important thing to consider to make your page search engine-optimised, according to Google. So what is considered good content for SEO? Good content describes what your page is about in an interesting and appealing way. It is informative, useful text that contains the keywords you want to associate with your website. It should also have a nice layout, with relevant titles and headings that make it nice to read and also contains some pictures. Remember, you write for your visitors, not for search engines.
Example: You have an online store and sell an Encyclopedia of Canberra. Start by adding a good description of the book, with pictures of Canberra. To attract more traffic, consider adding a blog post, such as background information about the author. Blogging is great for SEO.
Give your site a logical structure
Search engines must be able to navigate the site and understand what it is about, that’s why it’s important how your website is organised. Make sure all of your pages are interlinked and have a descriptive URL, title, and meta description. If you use images on your website, include an alternative text. This “Alt text” is a short description of what images represent. Also remove links that no longer work.
Example: If the product page for your books is called page-2.html, it may contain anything. If you call the page for the “encyclopedia-of-canberra.html” page, it’s immediately clear what you’re trying to sell. It will be even better if you include a descriptive title and a short meta description. There are wordpress Plugins that can help you with your SEO such as Yoast SEO Plugin.
Have other sites that link to yours – back linking for SEO
If other people link to pages on your site, this is an indication for search engines that the information on their part is important or interesting. This results in a higher ranking. Links also generate more traffic because you can get visitors from other sources than search engines. Google distinguishes between natural and unnatural links. Natural links evolve over time because other people like content on your website. Unnatural links are created with the intention of manipulating search engines and these should be avoided. Links from relevant sources, such as other Canberra blogs are recommended. Getting low quality links with no relevance are not good for Search Engine Opimisation.
Example: A page about Canberra has placed a link to your blog article with background information about the author. These page visitors can click on the link to read your article and then discover that your Encyclopedia of Canberra is a special edition
Make your website mobile-friendly
More than half of all searches via Google are made from mobile devices, so it has become very important that your website looks great on a smartphone or tablet. Search engines rank mobile-friendly sites higher than pages that are not optimised for mobile devices, so its an important factor not to be overlooked. This can be very important for local businesses, for people driving around your area in Canberra looking for your services, its important to be visible. There is a small amount of real estate for these mobile positions so make your SEO efforts count.
Example: A potential customer searches for “The Encyclopedia of Canberra” on his mobile phone. If your site is not mobile, it’s likely that the visitor will leave your site very quickly. Its important the menu structure is set for mobiles, and the images are adjusted so that the site doesn’t load slowly just to name a few SEO options.
Onsite SEO Canberra
Make sure your site has had onsite optimisation completed. Onsite SEO is often overlooked but is the core component of a well performing site.