See how Google explains their search engine

So what does this mean?

When creating a website, consider the following guidelines for SEO:

Create good content for SEO
Give your side a logical structure
Have other sites that link to yours – back linking for SEO
Make their website mobile-friendly 

Create good content for SEO

High quality content is the most important thing to consider to make your page search engine-optimised, according to Google. So what is considered good content for SEO? Good content describes what your page is about in an interesting and appealing way. It is informative, useful text that contains the keywords you want to associate with your website. It should also have a nice layout, with relevant titles and headings that make it nice to read and also contains some pictures. Remember, you write for your visitors, not for search engines.

Read about Google’s quality guidelines.

Example: You have an online store and sell an Encyclopedia of Canberra. Start by adding a good description of the book, with pictures of Canberra. To attract more traffic, consider adding a blog post, such as background information about the author. Blogging is great for SEO.

Give your site a logical structure

Search engines must be able to navigate the site and understand what it is about, that’s why it’s important how your website is organised. Make sure all of your pages are interlinked and have a descriptive URL, title, and meta description. If you use images on your website, include an alternative text. This “Alt text” is a short description of what images represent. Also remove links that no longer work.

Learn what Google has to say about simple web address structure

Example: If the product page for your books is called page-2.html, it may contain anything. If you call the page for the “encyclopedia-of-canberra.html” page, it’s immediately clear what you’re trying to sell. It will be even better if you include a descriptive title and a short meta description. There are wordpress Plugins that can help you with your SEO such as Yoast SEO Plugin.

Have other sites that link to yours – back linking for SEO

If other people link to pages on your site, this is an indication for search engines that the information on their part is important or interesting. This results in a higher ranking. Links also generate more traffic because you can get visitors from other sources than search engines. Google distinguishes between natural and unnatural links. Natural links evolve over time because other people like content on your website. Unnatural links are created with the intention of manipulating search engines and these should be avoided. Links from relevant sources, such as other Canberra blogs are recommended. Getting low quality links with no relevance are not good for Search Engine Opimisation.

Read more about what is considered unnatural linking

Example: A page about Canberra has placed a link to your blog article with background information about the author. These page visitors can click on the link to read your article and then discover that your Encyclopedia of Canberra is a special edition 

Make your website mobile-friendly 

More than half of all searches via Google are made from mobile devices, so it has become very important that your website looks great on a smartphone or tablet. Search engines rank mobile-friendly sites higher than pages that are not optimised for mobile devices, so its an important factor not to be overlooked. This can be very important for local businesses, for people driving around your area in Canberra looking for your services, its important to be visible. There is a small amount of real estate for these mobile positions so make your SEO efforts count.

Do Google’s mobile friendliness test

Example: A potential customer searches for “The Encyclopedia of Canberra” on his mobile phone. If your site is not mobile, it’s likely that the visitor will leave your site very quickly. Its important the menu structure is set for mobiles, and the images are adjusted so that the site doesn’t load slowly just to name a few SEO options.